At Accountable CRM, our pipeline feature is expertly designed to help loan officers manage the mortgage workflow with precision and efficiency. Here’s how each stage is organized within our system:
1) Loan Lead
This is the starting point, where potential borrowers are identified through referrals, marketing campaigns, or inquiries. The focus here is on pre-qualifying leads and engaging them to progress further. When you add a new contact, simply populate the "Potential Transaction" field. Once an amount is added, the contact will automatically appear in the "Lead" pipeline.
2) TBD (To Be Determined)
Borrowers who are pre-approved but haven’t yet chosen a property are managed in this stage. Loan officers nurture these borrowers to keep them engaged and ready to act. When you create a "New Transaction" and select "Application" under loan status, the contact is added to the "TBD" pipeline.
3) Active (Loan in Process)
When a borrower selects a property, their loan moves to the processing phase. This stage involves underwriting, document verification, and compliance to secure approval. Updating a borrower’s status to "Processing" or any related status will automatically list them in the "Active" pipeline.
4) Post-Close
After funding and closing, the focus shifts to activities like customer follow-ups, cross-selling opportunities, quality control, and loan servicing. This stage ensures borrower satisfaction and fosters loyalty. Marking a loan as "Funded" under status updates will move the borrower into the "Post-Close" pipeline for a 90-day follow-up period.
Conclusion
Accountable CRM’s pipeline feature streamlines the mortgage workflow, providing loan officers with an intuitive way to manage leads, track progress, and nurture relationships. Ready to elevate your workflow? Let’s get started today!