Open houses are one of the best opportunities for real estate agents to generate new leads—not just for the listing but for future buyers and sellers. However, many agents struggle to maximize their open house results due to a lack of targeted marketing and lead conversion strategies. This is where mortgage loan officers (MLOs) can step in to add value.
By leveraging Accountable CRM’s marketing suite, MLOs can help their realtor partners co-brand open house marketing materials to create more visibility, drive more traffic, and capture more potential buyers and sellers.
4 Ways to Help Realtors Drive More Leads at Open Houses
1. Send a Neighborhood VIP Open House Postcard
Before the open house, send out VIP invitations to the 75 closest homes in the neighborhood. These postcards serve two purposes:
They create curiosity—neighbors often have friends or family looking to buy in their area.
They set your agent apart—by offering early access, your realtor partner creates exclusivity and urgency.
💡 Cost-effective solution: This can be done for as little as $43 through Breakthrough using Accountable CRM’s marketing suite, which allows MLOs and realtors to easily co-brand materials.
2. Distribute Door Hangers the Afternoon Before
A day before the open house, reinforce the VIP invitation by leaving a Neighborhood VIP Open House door hanger on the same 75 homes. This ensures that potential leads don’t miss the event.
Many homeowners prefer tangible reminders over digital ads.
It adds a personal touch, making homeowners feel invited rather than just marketed to.
3. Provide a Neighborhood Market Update Flyer
When neighbors arrive at the VIP event, give them a neighborhood market update flyer that includes:
Recent sales data from the last six months.
Current market trends for their area.
Projections on home values in the near future.
This flyer is a conversation starter that positions both the agent and loan officer as local market experts. With Accountable CRM, realtors and MLOs can co-brand these flyers to generate leads together.
4. Offer a Free Market Analysis to Every Neighbor
Once a neighbor sees the listing price of the open house, the natural next question is:
👉 “What is my home worth?”
This is the perfect opportunity to offer a no-obligation market analysis, helping potential sellers understand their home's value. Even if they aren’t ready to list now, you’ve positioned yourself as the go-to resource when the time comes.
Why Loan Officers Should Be Involved in Open House Marketing
Stronger Realtor Relationships: By adding value beyond just financing, you become a true business partner to your agents.
More Buyer Leads: Open houses naturally attract potential homebuyers who need mortgage financing.
Seller Opportunities: Some neighbors attending may also be looking to sell and buy a new home, giving you another lead source.
With Accountable CRM’s mortgage marketing suite, you can seamlessly co-brand open house flyers, postcards, and digital materials to support your realtor partners while expanding your own pipeline.
💡 Love these ideas? Start using them and watch your business grow! 🚀