Part One: Transformational, Not Transactional
Your world-class customer experience should be your ultimate competitive advantage. It is the key to scaling your business effectively. Every transformational experience you create generates an estimated 5.7 additional deals throughout the lifetime of that relationship. Your unique value must shine so clearly in your service that your customers become long-term advocates and promoters of your brand.
Part Two: 90-Day Onboarding
We operate in 90-day cycles, and onboarding is no exception. The law of attraction states that like-minded people are drawn to each other. When you deliver exceptional service to the right clients who align with your values, they will share their positive experiences with others who fit your ideal profile. By implementing a structured 90-day onboarding system, you significantly increase your chances of earning the three key rewards in business.
Part Three: The Three Rewards of Business
Success in business hinges on relationships. When you master both a transformational experience and a seamless onboarding process, you unlock three crucial rewards:
Reviews – Genuine testimonials that enhance your credibility.
Referrals – Clients who recommend your services to others.
Retention – Long-term loyalty and repeat business.
Building a strong brand reputation takes time, but it distinguishes professionals from amateurs. This foundation makes business not only sustainable but also enjoyable, regardless of market fluctuations or external challenges.