Start by assessing your current database: Take a look at your current list of contacts, prospects, and clients. Determine how many people are currently on your list and whether they are active or inactive.
Set a goal for the size of your active database: Depending on your current situation, your goal might be to grow your database to 100 active people or to maintain an active database of 250 people.
Categorize your database: To make it easier to manage, divide your database into different categories such as top 25 advocates, top 25 connectors, new clients, current clients, promoters, advocates, fight club, helpless, and other relevant categories.
Identify your top advocates and connectors: These are the people who can help you grow your business through referrals and introductions. Reach out to them regularly to nurture your relationship and ask for their help in expanding your network.
Engage with your clients: Your current and new clients are the backbone of your business, so make sure to engage with them regularly. Stay in touch with them through phone calls, emails, newsletters, and social media. Ask for feedback and make sure to address any concerns or issues they might have.
Maintain a regular cadence of communication: Consistent communication is key to staying top of mind with your database. Set up a regular cadence of communication, whether it's a weekly or monthly newsletter or a series of phone calls or emails.
Continuously grow and scrub your database: As you continue to grow your business, your database will evolve. Keep adding new contacts and removing inactive ones to ensure that your active database stays at a healthy level.
By following these steps, you'll be able to build a strong foundation for your business and maintain a healthy, active database of contacts that can help you grow your business over time. Click here to start categorizing your contacts.