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Email Campaign Stats

Glossary of Terms

Updated over 2 months ago

To check your email campaign stats, navigate to the Marketing page and select Campaigns to view a list of sent campaigns. Click the Campaign Chart icon to access detailed performance insights.


These Five events may occur between the time you send your email and when it reaches the receiving server:

  • Delivered: The receiving server accepted the message.

  • Bounced: The receiving server denied the message, and SendGrid will suppress the recipient’s email address going forward.

  • Blocked: The receiving server denied the message, but SendGrid won’t suppress the email address.

  • Deferred: The receiving server delayed acceptance of the message.

  • Dropped: A drop occurs when you try to send a message to an email address listed on one of the suppression lists: Bounces, Unsubscribes, Spam reports and Invalid Emails.

These Four events are for tracking recipient engagement of the email:

  • Opened: Number of people who opened the email.

  • Clicked: If you have a link or call to action this is how many people clicked the link.

  • Spam: People who flag or report your email as spam.

  • Unsubscribes: Recipient has opted out of future emails and will be added to the dropped list.

If you have any further questions, feel free to reach out to our coach on call—our team is always ready to assist.

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