Table of Contents
Week 0: The 4-Hour Workday
Weekly Overview: Course Introduction
Day 1: 4-Hour Workday QuickRead Book
Part 1: Personal Development Course
Part 2: Professional Development Course
Part 3: Marketing Development Course
Day 2: Personal Development Timeblock
Part 1: WHOLE Person Theory
Part 2: Body & Mind
Part 3: Heart & Spirit
Day 3: Professional Development Timeblock
Part 1: The Purpose of Business
Part 2: Primary Sales Activities
Part 3: Secondary Sales Activities
Day 4: Marketing & Operations Development Timeblock
Part 1: Marketing Activities
Part 2: Operations Activities
Part 3: Afternoon Activities
Day 5: Weekly Evaluation & Planning
Part 1: Daily Accountability & Benchmarks
Part 2: Weekly Accountability & Benchmarks
Part 3: Monthly/Quarterly Evaluation
Day 6: The One Thing
Weekly One Thing
Video Exercise
Day 7: Sunday Planning
OFF (outside of planning/CRM)
Week 1: Habit #1 – Opportunity Statement(s)
Weekly Overview: Course Introduction
Day 8: Habit 1 QuickRead Book
Part 1: Sell with Conviction
Part 2: Unique Belief Proposition
Part 3: Unique Value Proposition
Day 9: Unique Belief Proposition
Part 1: What Do You Believe?
Part 2: Why Do You Believe It?
Part 3: How You Help?
Day 10: How You Do It Differently?
Part 1: Your Free Prize
Part 2: Company Free Prize
Part 3: Money Changes Hands When…
Day 11: Who You’ve Done It For?
Part 1: Social Proof
Part 2: The Humble Brag
Part 3: Know Your Audience
Day 12: Ask for the Business
Part 1: The Ask
Part 2: Transition Phrases
Part 3: Not an Elevator Pitch
Day 13: Weekly Recap
Weekly One Thing
Video Exercises
Day 14: Sunday Planning
OFF (outside of planning/CRM)
Week 2: Habit #1
Days 15-21: Industry Expert Content
Week 3: Habit #2 – Proactive Prospecting System
Weekly Overview: Course Introduction
Day 21: Habit 2 QuickRead Book
Part 1: Targets
Part 2: Leads
Part 3: Appointments
Day 22: Pipeline Assessment
Part 1: New Leads vs. New People
Part 2: New Leads
Part 3: New People
Day 23: The Ideal Client
Part 1: Opportunity Filter & Cost
Part 2: Target Markets
Part 3: Market Segments
Day 24: Inside Sales Prospecting
Part 1: Help List Scripts
Part 2: Referral Business Scripts
Part 3: Follow-Up Sequences
Day 25: Conduct the Appointment
Part 1: First Meeting Prep
Part 2: First Meeting Objectives
Part 3: Lead Gen & Conversion Tracking
Day 26: Weekly Recap
Weekly One Thing
Video Exercises
Day 27: Sunday Planning
OFF (outside of planning/CRM)
Week 4: Habit #2
Days 29-35: Industry Expert Content
Week 5: Habit #3 – Fight Club Follow-Up System
Weekly Overview: Course Introduction
Day 36: Habit 3 QuickRead Book
Part 1: Confidence in Your Follow-Up
Part 2: Consistency in Your Follow-Up
Part 3: Closing in Your Follow-Up
Day 37: Fight Club Mindset
Part 1: Purpose of the Follow-Up
Part 2: Fight Club Mindset
Part 3: Touch with Value
Day 38: Fight Club Follow-Up
Part 1: Touches 1-5
Part 2: Touches 5-10
Part 3: Trigger Methodology
Day 39: Challengers Sell More
Part 1: The Challenger
Part 2: How to Challenge
Part 3: Overcome Objections
Day 40: The Art of the Deal
Part 1: Salespeople vs. Closers
Part 2: Negotiation Skills
Part 3: The Takeaway Close
Day 41: Weekly Recap
Weekly One Thing
Video Exercises
Day 42: Sunday Planning
OFF (outside of planning/CRM)
Week 6: Habit #3 – Fight Club Follow-Up System
Days 43-49: Industry Expert Content
Week 7: Habit #4 – New Client Onboarding
Weekly Overview: Course Introduction
Day 50: Habit 4 QuickRead Book
Part 1: Be Transformational
Part 2: New Client Onboarding
Part 3: 3 Rewards from Business
Day 51: What is Referability?
Part 1: Referability & Free Prize
Part 2: 4 Types of Customers
Part 3: Building a Referral Business
Day 52: New Client Onboarding
Part 1: What is Onboarding?
Part 2: 5 Love Languages of Business
Part 3: 90-Day Onboarding
Day 53: The 3 Rewards from Business
Part 1: Reputation & Reviews
Part 2: Referral
Part 3: Repeat & Retention
Day 54: Advocate Event
Part 1: Purpose of the Advocate Event
Part 2: Advocate Event Checklist
Part 3: Your Advocate Event
Day 55: Weekly Recap
Weekly One Thing
Video Exercises
Day 56: Sunday Planning
OFF (outside of planning/CRM)
Week 8: Habit #4 – New Client Onboarding
Days 57-63: Industry Expert Content
Week 9: Habit #5 – Status Sells Marketing System
Weekly Overview: Course Introduction
Day 64: Habit 5 QuickRead Book
Part 1: Brand Awareness
Part 2: Build Audience
Part 3: Be Attractive
Day 65: Your Marketing Plan
Part 1: O.S. as a Marketing Plan
Part 2: Brand Consistency
Part 3: Marketing Message Mastery
Day 66: Mini-Celebrity Status
Part 1: Get in Proximity to Prosper
Part 2: I See Your Name Everywhere
Part 3: POI through Social Media
Day 67: Style & Substance
Part 1: What is Substance?
Part 2: Brand Reputation
Part 3: POI Ingredients
Day 68: Person of Influence
Part 1: From Interest to Influence
Part 2: Overcome Imposter Syndrome
Part 3: Entrepreneur Spotlight
Day 69: Weekly Recap
Weekly One Thing
Video Exercises
Day 70: Sunday Planning
OFF (outside of planning/CRM)
Week 10: Habit #5 – Status Sells Marketing System
Days 71-77: Industry Expert Content
Week 11: A Course in Confidence
Weekly Overview: Course Introduction
Day 78: Confidence QuickRead Book
Part 1: Build Confidence
Part 2: Maintain Confidence
Part 3: Protect Confidence
Day 79: Bet on & Invest in You
Part 1: Take Ownership
Part 2: Skill-Up & Play-Up
Part 3: Levels of People
Day 80: Build, Maintain, Protect Confidence
Part 1: How to Build Confidence
Part 2: How to Maintain Confidence
Part 3: How to Protect Confidence
Day 81: Help! I’m Overwhelmed
Part 1: Causes of Overwhelm
Part 2: The Sales Rollercoaster
Part 3: How to Minimize Stress
Day 82: Performance Moments
Part 1: Confident People Attack
Part 2: Sales Performance Moments
Part 3: Peak Performance
Day 83: Weekly Recap
Weekly One Thing
Video Exercises
Day 84: Sunday Planning
OFF (outside of planning/CRM)
Week 12: Graduation & Next 90 Days
Weekly Overview: Introduction & Webinar
Day 85: Habit #1 – Opportunity Statement
Part 1: Avoid the Commodity Trap
Part 2: Unique Belief Proposition
Part 3: Unique Value Proposition
Day 86: Habit #2 – Proactive Prospecting
Part 1: New Targets
Part 2: New Leads
Part 3: The Appointment
Day 87: Habit #3 – Follow-Up System
Part 1: Follow-Up Confidence
Part 2: Follow-Up Consistency
Part 3: Follow-Up Closing
Day 88: Habit #4 – Customer Experience
Part 1: Transformation Business
Part 2: New Client Onboarding
Part 3: The 3 Rewards of Business
Day 89: Habit #5 – Marketing Mastery
Part 1: Brand Awareness
Part 2: Build Audience
Part 3: Be Attractive
Day 90: Next 90 Days Plan
Weekly One Thing
Video Exercises
Day 91: Sunday Planning
OFF (outside of planning/CRM)
Final Thoughts
This bootcamp provides a structured path to mastering sales, follow-ups, marketing, and confidence in a systematic 12-week program. By following this framework, you'll build a repeatable, scalable business strategy that drives long-term success.