Part One: Marketing Development
Success in business follows two key principles:
Proactive Prospecting System – The more you engage, the more opportunities you create.
Influencer Marketing System – Your brand grows when you consistently share valuable content.
The Daily 3/1 System
To build a strong marketing presence, consistency is key. The 3/1 system helps you stay active and visible:
3 daily marketing actions – Engagement, posting, and outreach.
1 weekly showcase event – A video, webinar, or featured post to boost visibility.
Marketing Actions
✔ Go-Giver Social Media
Spend 10 minutes engaging with others' content.
Aim for 5 likes, 5 comments, and 5 messages daily to build relationships.
✔ POI (Person of Influence) Social Media
Post valuable content in business, personal, and family categories.
Spend 10 minutes daily establishing your credibility.
✔ Newsletter Content Creation
Dedicate 10 minutes to writing or repurposing content.
Turn your social media videos into newsletter content for wider reach.
Exercise: Where are you most consistent in marketing? Where do you need improvement?
Part Two: Operations Development
Your business thrives on structure. If you’re a solopreneur, much of your time goes into service and operations. That’s why the 4-Hour Workday System helps simplify your workflow by focusing on high-impact tasks.
Daily Operational Check-in
Before jumping into work, prioritize:
Personal development – Take care of yourself first.
Prospecting – Engage in revenue-generating activities.
Marketing – Stay visible and relevant.
By focusing on these areas daily, you streamline operations, reduce stress, and create long-term growth.
Part Three: Afternoon Activities
Use your afternoons for theme-based tasks to stay productive and organized.
Theme Days:
Backstage Days – Handle admin work and catch up on tasks.
Off-Days – Focus on personal growth and creative thinking.
Performance Days – Engage in meetings, calls, and sales activities.
Boomerang Calls
Follow up with prospects from your morning outreach. If they don’t answer, leave a quick message showing their call matters.
Showcase Events (Pick One Weekly):
Networking – Build relationships and expand your reach.
Mini-Advocate – Share testimonials or success stories.
Speaking – Host or participate in events to boost credibility.
A lifestyle business seamlessly blends personal and professional growth. The most successful entrepreneurs master this balance. Stay consistent, adapt as needed, and watch your results grow.