Part One: What Do You Believe?
Daily One Thing:
People don’t buy what you do; they buy why you do it. The goal is to attract and work only with people who align with our beliefs. So, what’s your 7-10 word belief statement?
Statement One-Liner:
"Before I tell you what I do, let me tell you what I believe…"
Never commoditize yourself again. The most common question we get asked at networking events is, “What do you do for a living?” Many people answer this in a way that categorizes them among thousands of others in their industry—blending in instead of standing out.
But people don’t buy what you do; they buy why you do it. I am only looking for those who are looking for me. That alignment begins in our very first conversation—through shared beliefs and core values.
Belief Statement Examples:
I believe that…
Trained people always outperform untrained people
Everyone needs a coach in the key areas of life
When we know better, we do better
People make poor decisions when emotions take over
If you share your belief statement and don’t get the desired response, it’s easy to feel rejected. The reality? If they don’t align with your beliefs, you are actually rejecting them—not the other way around. That’s the buyer vs. seller mindset.
Not everyone will share your beliefs, and that’s okay. It doesn’t make them wrong and you right—it simply means it’s not a fit.
Why This Is Important:
Almost every bad client I’ve ever coached was one I had to chase—trying to convince them we shared the same belief system.
This is an opportunity cost.
When we spend time working with the wrong people, we lose opportunities to work with the right ones. That’s why trusting your beliefs and instincts is critical.
Part Two: Why Do You Believe It?
Daily One Thing:
Turn your M.E.S.S. (Mentors, Experiences, Struggles, Scriptings) into your message. Don’t suppress the past—celebrate it. That’s what makes you unique.
Statement One-Liner:
"I believe this because…" (insert your story)
One of the core filters in this program is to do business with people who are enlightened—those who are well-informed, self-aware, and confident in who they are, what they do, and why they do it.
They have a point of view and aren’t afraid to share it.
To develop a strong point of view, we need defining moments in life. We all have a story to tell.
Ask yourself: What do you believe at your core? Share this with as many people as possible.
If this is difficult to answer, it’s probably because no one has ever asked you before. To help, reflect on the defining moments in your life—the struggles you’ve overcome, the values you’ve built, and the lessons that shaped you.
What challenges have you faced?
How did you overcome them?
What strengths have always come naturally to you?
What frustrates you about others that you believe they should care more about?
To be interesting to others, you must first be interested in what makes you unique.
Unique Past Examples:
High achievers get frustrated with people who lack pride in their work. → I believe in working with professionals, not amateurs.
Military background = Detail-oriented and disciplined. → I believe success comes from precision and attention to detail.
Athletic background = Understands the value of great coaching. → I believe everyone needs a coach in life.
Grew up poor = Worked young to support family. → I believe in the power of hard work and an honest day’s wage.
Your Story Framework:
Mentors: Who has shaped your beliefs?
Experience: What real-world lessons have defined you?
Struggles: What challenges have made you stronger?
Scriptings: What phrases or ideas have guided your journey?
Part Three: Marry Your Beliefs
Statement One-Liner:
"Because of my beliefs, I (insert what you do here)."
Now, it’s time to state your profession—but do it correctly. Instead of commoditizing yourself with a generic job title, connect what you do to what you believe and why you believe it.
Most people sound the same at networking events, unintentionally blending into the crowd. You now have the power to stand out.
If you are following a script, this is how you introduce your what:
“Because of this belief, I work at (company name), where I (insert what you do).”
If you haven’t yet mentioned your exact title or industry, this is the place to do it. Yes, people do need to know what you do—but only after they understand your deeper purpose.
Part I of the Opportunity Statement:
1. What do I believe?
Example: I believe trained people always outperform untrained people.
2. Why do I believe it?
Example:
"I believe this because I’m a former college athlete with a Ph.D. in Human Performance. I have spent my career studying and working with top performers. Every top producer has a great coach, teacher, or mentor who helped them reach their full potential."
3. What do I do?
Example:
"Because of my beliefs and unique past, I help salespeople in housing, banking, insurance, and financial services accelerate their business growth through my coaching company, 90-Day Sales Manager. It’s widely recognized as the #1 sales onboarding program in North America for commoditized sales professionals."
Your Unique Belief Proposition is the foundation of a strong, sustainable business. Lead with your why, and the right people will follow.