Part One: Ask For Business
Daily One Thing: Success often comes down to one simple action: asking for what you want. Whether in business or life, those who confidently ask are the ones who receive.
Opening One-Liner
"If we can help you the way we’ve helped others just like you—people who share your beliefs (insert belief)—then what would stop us from getting started?"
OR
"Of everything I just shared, what interests you the most?"
Asking for the Business (2.2 Million Moments of Change)
Throughout this program, we reference 2.2 million moments of change—representing the shifts we want to help you create in your business. One of the most important changes is learning to ask for the business or make a call to action in your first conversation.
A motivated buyer is someone who aligns with your values and expresses interest. As a sales professional, your job is to guide them toward action—whether that’s closing a deal, securing a follow-up meeting, or exchanging contact information.
Exercise: How do you currently ask for the business, a business card, or the next meeting?
Part Two: Type of Settings
Why Context Matters
Your opportunity statement isn’t a one-size-fits-all pitch. How you present it depends on the setting and the level of rapport with your audience.
Four Key Sales Settings
1.Social Settings
Casual networking environments where people often ask, "What do you do?"
Keep it short and engaging—just share the first three components of your opportunity statement.
2. Referral Settings
When someone introduces you to a group of potential clients.
This setting is relaxed and trust-based, so your statement should spark interest rather than feel like a hard sell.
3. Formal Sales Presentations
Situations where an audience expects a structured pitch.
Use your full opportunity statement, but deliver it conversationally—not like a script.
4. Formal Meetings
First-time appointments where you naturally weave in your statement.
Similar to referrals, but with a more structured flow where you stay in control.
Smooth Transition Phrases for Every Setting
"Before I tell you what I do, let me share what I believe…"
"I believe this because…" (Tell your personal story.)
"Because of this belief, this is what I do…"
"Here’s how we do it differently…" (Share what makes your company unique.)
"Here are some of the people we’ve helped…"
"If we can help you like we’ve helped all these others… what would stop us from getting started?"
Part Three: NOT an Elevator Pitch
Ditch the Elevator Pitch
Most people have heard of the “elevator pitch”—a quick 20-30 second sales spiel meant to impress. But in reality, most elevator pitches feel rushed, forced, and ineffective.
Why the Opportunity Statement Works Better
1. It’s rooted in beliefs, not just information—this helps attract the right people.
2. It eliminates the pressure of chasing—your approach focuses on alignment, not desperation.
Attracting vs. Chasing
Your opportunity statement acts as a filter:
It helps you focus on the right clients.
It immediately establishes common ground.
It prevents wasted time with people who aren’t a good fit.
When you fully understand your beliefs, purpose, and unique value, you can:
Stay in control.
Speak with conviction.
Make asking for business feel natural.
Your opportunity statement is NOT a commodity—it’s a reflection of your beliefs, experience, and value.
The 6 Steps to a Powerful Opportunity Statement
“Before I tell you what I do, let me share what I believe…”
“I believe this because…” (Share personal insights.)
“Because of this belief, at (Company Name) this is what we do…”
“There are a lot of (industry professionals), but here’s how we do it differently…”
“We have worked with some of the top (industry leaders, companies, professionals)…”
“If we can help you just like we’ve helped these others, what would stop us from getting started?”
Closing a sale isn’t just about convincing someone—it’s about identifying the right fit and guiding them toward action. Use your opportunity statement as a tool to: Sell with conviction, Filter in the right clients, Confidently ask for the business in any setting.
Now, go ask for the business—and start closing more deals!