Weekly One Thing
One of the most common questions we hear in life is, “What do you do for a living?” While it may seem like a simple conversation starter, your response can determine whether you blend in or stand out. Many professionals fall into the commodity and identity trap—defaulting to a generic job title rather than showcasing what truly makes them unique.
Having a powerful answer to this question is just as important as having people to ask it. You could have all the leads in the world, but if you can’t communicate your beliefs, story, and unique value, you’ll struggle to convert those leads into lasting relationships. Your Opportunity Statement should reflect who you are, why you do what you do, and what sets you apart.
6-Components of a World Class Opportunity Statement?
People don’t buy what you do. They buy why you do it. Know your core belief statement.
Your beliefs are shaped by your unique past. Do the heavy-lifting to find, package, and sell your special.
Now we give you permission to commoditize yourself by literally saying what it is you do.
How do you or your company do it different from the thousands of others in your industry?
Leverage social proof through the art of the humble brag to share all the people (like them) you’ve helped.
An elevator pitch never ASKS for the business or has a call-to-action. Your opportunity statement does.
One Thing Video
Shoot a 2-3 minute video explaining your one thing:
“Share your entire Opportunity Statement (On paper) to practice it”
We give you permission to think bigger.
Journal which habits/systems/processes from this week are most important to you:
Growth comes from intentional reflection and continuous improvement. This week, take a moment to journal about the habits, systems, and processes that have had the biggest impact on you.