"Having something to say is just as important as having someone to say it to."
One of the most common questions we’re asked is, “What do you do for a living?” This is a defining performance moment for any sales professional. However, most people fall into the commodity trap—responding with a generic answer that fails to differentiate them.
The human brain, particularly the CROCODILE brain, is wired to ignore information that isn’t new, novel, or different. This same principle applies to anyone working in a saturated or commoditized industry.
To help you stand out, we’ve developed a proven 6-step formula that ensures you never commoditize yourself again. This framework is built around:
Your beliefs,
Your story,
Your free prize,
What makes you different,
And how to confidently ask for the business from the very first conversation.
We call this your OPPORTUNITY STATEMENT, and this week, we’ll guide you through each of these six essential parts.
By aligning your Unique BELIEF Proposition with your Unique VALUE Proposition, you’ll build trust, credibility, and respect—right from the first meeting.
Why is your opportunity statement so important?
Motivated buyers choose the first person they talk to 67% of the time.
People don’t buy what you do—they buy why you do it.
Approach every first conversation as the BUYER—not just the seller.
You are evaluating them just as much as they are evaluating you. Do they align with your beliefs and values?