Day11 | Who You’ve Done It For

Master the art of the “humble brag” by understanding your audience and leveraging social proof—showcasing the success of people you’ve helped who are just like them through your services.

"Over the past decade, we’ve had the privilege of helping countless individuals, including..."

Social proof is a powerful psychological principle: People are more likely to take action when they see others doing the same. It operates on the idea of consensus—if others have achieved success with something, it must be worth considering.

Simply put, if it’s good enough for others, it’s good enough for me.

In today’s world, social proof functions as the modern equivalent of name-dropping—particularly appealing to those who score high in the Influential (I) category of the DISC personality profile, as they value social validation and acceptance.

In an era where reputation is everything, people rely on online presence and customer reviews to gauge credibility. That’s why your opportunity statement should highlight who you’ve helped before, reinforcing trust and authority through shared experiences.

Self-promotion isn’t arrogance—it’s a necessity. One of the most impactful tools in marketing and sales is the strategic use of testimonials and success stories.

We call this the “humble brag”—a way to authentically celebrate both your success and the success of your clients while establishing yourself as a trusted authority in your field.

There’s a fine line between confidence and arrogance. The key is to avoid self-aggrandizement and instead, position yourself as a catalyst for your clients’ success.

✔ We’ve helped people just like you achieve [insert result].
✔ It’s common for clients like [insert name, industry, or company] to see these results within [specific timeframe].

Remember: The opposite of boring is interesting. Great marketing is a blend of being both interested and interesting. Confidence in your expertise, paired with a compelling narrative, will make your brand unforgettable.

Exercise:
Write your own humble brag by listing the types of clients you or your company have helped:

To communicate effectively, you must first understand who you’re speaking to. Tailoring your approach based on personality type, industry, and experience level allows you to build deeper connections and influence more effectively.

🔹 What is their personality type?
🔹 What is their level of experience?
🔹 Are they in B2B or B2C?
🔹 What industry are they in?

This level of social intelligence ensures that your conversations flow naturally, making it easier to position your message in a way that resonates with the person you’re speaking with.

Using social proof strategically, mastering the humble brag, and adapting to different personality types will make you more compelling, credible, and relatable in your sales and marketing efforts.