Part One: Why Your Opportunity Statement Matters
One Thing:
Having something meaningful to say is just as important as having someone to say it to. We put immense effort into marketing and lead generation, so it would be a missed opportunity not to have a world-class opportunity statement ready to close the deal.
Your opportunity statement is the foundation of your marketing—one that should serve you for the rest of your career. Motivated buyers use the first person they talk to 67% of the time—make sure that person is you.
The Power of an Opportunity Statement
When your performance moment arrives, remember: your opportunity statement isn’t just about explaining what you do—it’s about qualifying the right people.
By clearly stating what you believe, you can quickly assess:
Do they align with your values?
Do they share the same beliefs?
Would you rather find out in the first 15 seconds—or chase the wrong prospect for 15 months?
We aren’t just looking for clients. We are looking for those who are looking for us. And it all starts with your Opportunity Statement.
Avoiding the Commodity Trap
When someone asks, “What do you do?”, it’s easy to fall into the trap of answering with a generic job title.
Here’s the problem:
If you only describe what you do, you create no differentiation from your competitors.
The CROC brain (the part of the brain wired for survival) instantly categorizes you as just another salesperson and starts looking for other options.
To stand out, you must elevate your positioning with a world-class opportunity statement built on these six components:
1️⃣ What you believe → Core Values
2️⃣ Why you believe it → Your Story
3️⃣ What you do → Your Services
4️⃣ How you do it differently → Competitive Advantage
5️⃣ Who you’ve done it for → Social Proof
6️⃣ ASK for the business → Call-to-Action
Part Two: Shared Beliefs & Story
Your beliefs and story are what create instant connection and trust with your ideal clients. Take time to define them clearly.
Part I: What do you believe?
Part II: Why do you believe it?
Part III: What do you do because of those beliefs?
Part Three: Free Prize & Social Proof
How to Stand Out & Close with Confidence
The final part of your Opportunity Statement is where you:
Differentiate yourself
Establish credibility
Create urgency and drive action
This is where many professionals fall short. They assume that because they’ve delivered value, the prospect will automatically take action. But closing a deal requires more than just information—it requires certainty and urgency.
Here’s How to Do It:
1. Show How You (or Your Company) Do It Differently
People don’t buy what you do; they buy why and how you do it differently.
What makes your process unique?
How do you deliver results in a way others can’t?
What’s your unfair advantage in your industry?
2. Leverage Social Proof (Who You’ve Done It For)
One of the strongest forms of influence is proof. Prospects want to see that people like them have already benefited from your services.
Share success stories, testimonials, or case studies.
Highlight major partnerships, well-known clients, or impactful results.
Position yourself as the trusted expert who consistently delivers.
3. ASK for the Business
This is where confidence wins. You must clearly tell your prospect what to do next.
What’s the next step?
How can they take action today?
Why should they act now instead of later?
A weak or unclear call to action leads to hesitation. Make it simple, direct, and compelling.
Your Turn: Build Your Free Prize & Social Proof
Part IV: How do you (or the company) do it differently?
Part V: Who have you (or the company) done it for?
Part VI: ASK for the business!
Final Thought
If you follow this structure, your Opportunity Statement won’t just inform—it will influence. It will position you as the trusted authority, build instant credibility, and make it easy for the right clients to say YES. Now, it’s time to craft yours and put it into action.