Weekly ONE Thing
Money follows attention. Success in business isn’t just about what you know—it’s about who knows you. The reality is, motivated buyers choose the first person they talk to over 50% of the time. If you’re not consistently elevating your status and capturing attention, you’re losing opportunities.
Too many professionals are like "secret agents"—great at what they do, but unknown to those who need them most. It’s no one else's responsibility but yours to ensure your brand stands out. Status sells. The key question is: What are you doing daily to elevate your status and attract more demand for your time, energy, and expertise?
Your Daily Success Habits Matter
Once you’ve crafted all six components of your Opportunity Statement, package it into your marketing plan—your go-to blueprint for every piece of branding and collateral.
Proximity = Prosperity
Every industry and community has key influencers with inside information. Position yourself near the action by identifying and engaging with the decision-makers, connectors, and leaders in your target market.
Be Omnipresent: Get Seen Everywhere
In today’s saturated market, visibility is everything. Success is about being known and remembered. Leverage both online and offline branding so people can’t help but notice you. The more touchpoints your brand has, the stronger its influence.
Status + Style + Substance = Influence
While style grabs attention, substance creates longevity. Personality might get your foot in the door, but character is what keeps it open. Keep refining the 10 Ingredients of Entrepreneurs to ensure your influence lasts.
Ultimately, the goal isn’t just to be a person of interest—it’s to become a person of influence who impacts more people and creates more opportunities.