Part One: Why Status Sells
Money Follows Attention
To become a Person of Influence, you must first become a Person of Interest in your market. Status sells because the more people who distinctly recognize who you are, what you do, and why you matter, the more attractive your business becomes.
We measure status by "incoming demand"—the ability to position yourself as a MUST-HAVE rather than a nice-to-have. In highly competitive industries, commodities (nice-to-haves) are the first to be ignored or eliminated. Studies show that 67% of consumers choose the first person they speak with when seeking a product or service. Influencers and high-value professionals consistently refer business to just 1-2 trusted go-to partners.
Reflection: How are you making your business more attractive in your market?
Part Two: 5 Steps to Elevate Your Status
Find, Package, and Sell Your Special to the World
Your opportunity statement serves as the foundation of your marketing plan.
Get Proximity to Prosper in Your Community
Identify target markets and ideal customer segments that align with your services.
Become a “Mini-Celebrity” in Your Space
Leverage events, social media, and online advertising to amplify your visibility.
Exhibit Both Style AND Substance
Balance a strong personal brand with industry expertise (The 10 Ingredients of Entrepreneurs).
See Yourself as a Person of Influence
Stay committed to delivering impact and maintaining the integrity of your industry.
Notes:
Part Three: Person of Interest (POI) in Social Media
Influencer Marketing is Here to Stay
Are you actively growing your social media status every day?
I take pride in being "in the trenches" daily—just like you—building a brand and business. Success is never convenient, but those who win embrace modern tools as opportunities, not obligations. Today, we have more resources than ever to establish authority, build trust, and stand out in our industries. The key to success is consistency.
Are You Consistent in:
Creating original content weekly (videos, articles) to share with your audience and build brand authority.
Engaging with others on social media to stay omnipresent and cultivate strong relationships (go-giver mentality).
Executing daily Person of Interest (POI) marketing activities to maintain a strong, consistent brand presence.