Part One: Get in Proximity to Prosper
One Thing:
Success isn’t just about what you know—it’s about who you surround yourself with. To grow your influence and opportunities, position yourself near the action.
Every industry has key decision-makers who hold the power to open doors before others even know those doors exist. These influencers include board members, association leaders, business owners, managers, and community leaders. Their decisions don’t just impact their own organizations; their choices create ripples across industries and markets.
To elevate your status, start by clearly defining the key players in your field. Revisit your opportunity filter and ask yourself: Who should you be around? Identify the target markets and industry segments that will help you grow over the next year.
When I first moved to Denver to launch my program, I knew my primary market: real estate and mortgage professionals. By consistently showing up, we built strong connections, which led us to expand into title, insurance, and financial services. Our philosophy is simple:
“Dominate the backyard before you dominate the whole yard.”
Once you identify your market, immerse yourself in their world. Attend their events, stay committed, add value, and be present.
How to Get Inside the Circles Where Deals Happen
Law of Attraction – Be intentional about who you surround yourself with.
Inside Baseball – Gain insider knowledge and stay ahead of industry trends.
Brand Leverage – Use your credibility to strengthen relationships with key influencers.
Action Step: What events, groups, or associations should you be involved in?
Part Two: I See Your Name Everywhere
One Thing:
Business doesn’t have to be boring. While daily planning and execution may feel repetitive, the way you present yourself to the world should be dynamic and exciting. You need to create buzz around your brand. “Let’s give them something to talk about.”
The Truth About Visibility
Fame equals a strong reputation.
Being famous means being known for something good.
Infamy is a bad reputation.
Being infamous means being known for something bad.
Which one will you choose?
The Mini-Celebrity Status Mindset
The more attractive you are to others, the more opportunities you create.
More than half of buyers choose the first person they talk to—be that person.
It’s your responsibility to get attention. You can’t be a secret agent.
Measure your status by the demand you attract.
If self-promotion makes you uncomfortable, consider this: You can’t have a million-dollar brand with fifty-cent packaging. Today, visibility is everything.
Marketing 101 to Elevate Status
Position – Establish belief statements that make people buy into your brand.
Content – Stay sharp and position yourself as an expert.
Distribution – Get your message in front of the right audience.
Marketing Themes – Keep your messaging consistent.
Frequency – Attention builds over time; show up regularly.
Influence is Built Through Action
Small, thoughtful gifts create memorable moments.
Virtual coffees, lunches, or happy hours strengthen relationships over time.
Part Three: P.O.I. through Social Media
One Thing:
According to Forbes, 78 percent of professionals who use social media outperform their peers. If you're not leveraging social media strategically, you’re already playing from behind.
Sales isn’t just about talent—it’s a game of probability and memory. Stay visible, stay relevant, and stay top-of-mind.
Social Media Benchmarks for Influence
Engage First – Social media is about giving before receiving. Like, comment, and share if you expect the same in return.
Have a Unique Perspective – Be the expert. Add value with high-quality content. Avoid confusing your audience with unrelated content.
Be Consistent – You get what you put in. Show up regularly. Commit to at least twenty interactions per day.
Be Human – People engage with people, not corporate messages. Let your personality come through.
Align Online and Offline Branding – Your brand image should be consistent across all platforms.
Daily Social Media Marketing Plan (30 Minutes Per Day)
Spend ten minutes engaging with others through likes, comments, and direct messages.
Dedicate ten minutes to gratitude messages, whether handwritten notes, texts, or short videos.
Use the final ten minutes to focus on business, family, and personal relationships.
One Showcase Event Per Week
Mini-Advocate Event – Spend time with the right people in small group settings.
Speaking Event – Provide educational value through lunch and learns, webinars, or industry presentations.
Networking Event – Engage with the community and build professional relationships.
Final Thought: Use showcase events as multipliers. Invite others, create content, and expand your reach beyond the room.
What steps will you take this week to elevate your status?