Part One: Brand Awareness
Why does status sell? Studies show that people choose the first person they talk to 67% of the time when making a buying decision. If you’re not capturing attention and positioning yourself as a go-to expert, you’re losing business.
By now, you should feel confident about your marketing message (opportunity statement)—a clear and compelling reason why someone should work with you. You also need basic marketing assets that position you as an expert, such as a professional website, engaging social media presence, and compelling lead-generation tools.
Key Actions for Brand Awareness:
Define your target audience and know exactly who you want to serve.
Develop strong messaging that speaks directly to their needs and pain points.
Create marketing assets like a professional website, social media content, and lead magnets.
The more visible and confident you are in your messaging, the easier it will be to drive new leads and book meetings with potential clients.
Part Two: Build an Audience
Once your brand is established, the next step is growing your audience. We believe in the three-part marketing funnel, a system that has worked for decades:
Top of the Funnel: Get as many people as possible into your database through a lead generation strategy (such as social media campaigns, free resources, or networking).
Middle of the Funnel: Build trust and credibility through consistent, valuable content. This could include webinars, tutorial videos, blog posts, or industry insights.
Bottom of the Funnel: When the time is right, your audience will reach out to you ready to do business. Your job isn’t to chase people—it’s to position yourself so that when they need your services, you’re the first person they call.
Key Actions to Build an Audience:
Create lead magnets that attract potential clients into your ecosystem.
Deliver consistent value through educational content (webinars, newsletters, blogs, etc.).
Focus on nurturing relationships rather than just selling.
When you have a system that naturally guides people through this funnel, your business will grow organically and predictably.
Part Three: Be Attractive
The final step is positioning yourself as a person of influence. Many professionals make the mistake of operating as "secret agents"—they do great work, but not enough people know about them.
A true person of influence isn’t just someone who is well-known; they are someone who adds value to others. While ego-driven people seek attention for personal gain, influencers use their status to serve others.
The best way to combat imposter syndrome and increase your marketing effectiveness is to shift your mindset:
Stop thinking of yourself as a salesperson. Start seeing yourself as a leader in your industry.
Engage with your community. Speak at events, share insights, and contribute knowledge.
Be present online and offline. Make sure your audience sees your name everywhere.
When you establish yourself as a trusted voice in your industry, people will want to work with you. Your calendar will be fully booked—not because you’re chasing business, but because clients are coming to you.
The Path to Ultimate Success
Influence isn’t built overnight, but by focusing on brand awareness, audience building, and positioning yourself as attractive to your market, you can create long-term business success.
Take action today:
Craft a clear opportunity statement that defines your value.
Start building your audience with consistent, valuable content.
Position yourself as a person of influence by actively engaging with your industry.